Mar 12, 2020 (Daily Market Journal via Comtex) -- Market Overview
The AI Market in Social Media valued at USD 815.33 million in 2019 and is expected to reach USD 3,714.89 million by 2025, recording a CAGR of 28.77%, during the forecast period of 2020-2025. Social media has become one of the primary sources of customer intelligence data. With the growth in social media users, the demand for AI solutions to understand customer preferences is projected to increase over the forecast period.Show Full Article
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- Integration of artificial intelligence technology with social media for effective advertising and to gain a competitive edge are driving the market.- Many institutions have adopted AI interfaced-chatbots for their client interactions with BFSI sector investing significantly in banking assistants. For instance, HDFC Bank transforming itself through technology introduced EVA (Electronic Virtual Assistant) Chatbot in 2018.- E-commerce companies are leveraging AI technology for personalized product recommendations on social media users' profiles. For instance, Amazon's product recommendations powered by AI are integrated into every aspect of the purchasing process.
Scope of the Report
The AI in Social Media market is segmented by Technology (Machine Learning and Deep Learning, NLP), Application (Sales and Marketing, Customer Experience Management, Image Recognition, Predictive Risk Assessment), Service (Managed Service, Professional Service).
Key Market Trends
Retail Industry to Witness a Significant Growth
The expectations for assistive experiences will continue to boost application of AI in social media for retailers. Both the technologies are rapidly taking over the world of marketing, by replacing most of the traditional methods of advertising, such as TV, pamphlets, and newspaper ads.- AI is enabling the retail industry to provide personalized product recommendations, data-driven in-store experiences and image recognition search through consumer's social posts uncovering hidden patterns in the massive datasets.- According to a recent study by IBM Corporation, 91% of retail executives familiar with Artificial Intelligence believe that it will play a disruptive role in their organization.- For retailers like Target, Walmart, and others, which depend on increased consumer expenditure and strong competition from e-commerce platforms, AI adoption for boosting sales and loyalty is crucial.
Asia-Pacific to Expect Highest Growth Rate
There has been on an upswing in the region, over the past few years, owing to the increased adoption of artificial intelligence, by both public and private sectors.
- Significant investments are made by tech giants into AI technology in China promising growth potential. In 2018, Microsoft Research Asia and Amazon Web Services both announced new labs in Shanghai.- In July 2017, China's State Council issued the New Generation Artificial Intelligence Development Plan (AIDP) which forms the core of China's AI strategy.- Social media platforms are one of the first choices for marketing products and services. As a result, end users, such as BFSI, e-commerce, retail, etc., are shifting toward artificial intelligence, to bolster their performance on social media channels.- The Asia-Pacific populace continues to use social media with approximately 1.997 billion active social media users in 2019 signaling a positive sign for marketers who are adopting AI, to promote their brands and products.
The competitive rivalry in the market is high with the dominance of players like Microsoft Corporation, Google LLC and Amazon Web Services among others. The organizations are exploring new areas of AI applications testing the capabilities of machine learning and deep learning.
- IBM Corporation is set to combine capabilities with Apple Inc. In machine learning, AI and cloud to bring to market two new offerings, IBM Watson Services for Core ML and the IBM Cloud Developer Console for Apple.- In 2018, Clarabridge was named a Leader and a Strong Performer in the recent AI-Based Text Analytics Wave and AI-Fueled Speech Analytics New Wave2 respectively.- Adobe's acquisition of Uru, an AI startup that embeds ads in videos in 2018 and acquiring Sayspring, a platform that lets users design, build, and prototype voice apps like Alexa skills or Google Assistant actions.
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Companies Mentioned:- Google LLC- Microsoft Corporation- Facebook, Inc.- Amazon Web Services, Inc- IBM Corporation- Adobe Systems Incorporated- Salesforce.Com Inc.- Baidu Inc.- Snap Inc.- Clarabridge Inc.- HootSuite Media Inc.- Meltwater News US Inc.- Crimson Hexagon Inc.- Sprout Social Inc.
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Table of Contents
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS4.1 Market Overview4.2 Industry Attractiveness - Porter's Five Force Analysis4.2.1 Threat of New Entrants4.2.2 Bargaining Power of Buyers/Consumers4.2.3 Bargaining Power of Suppliers4.2.4 Threat of Substitute Products4.2.5 Intensity of Competitive Rivalry4.3 Technology Roadmap4.4 Introduction to Market Drivers and Restraints4.5 Market Drivers4.5.1 Integration of Artificial Intelligence Technology with Social Media for Effective Advertising4.5.2 Increase in User Engagement on Social Media by Using Smartphones4.5.3 Rise in Use of AI in Understanding Market Trends and Gaining Competitive Edge4.6 Market Restraints4.6.1 Limited Number of Artificial Intelligence Technology Experts4.6.2 Low Adoption of AI in Developing Economies4.7 Market Opportunities
5 MARKET SEGMENTATION5.1 Technology5.1.1 Machine Learning and Deep Learning5.1.2 Natural Language Processing (NLP)5.2 Application5.2.1 Customer Experience Management5.2.2 Sales and Marketing5.2.3 Image Recognition5.2.4 Predictive Risk Assessment5.2.5 Other Applications5.3 Service5.3.1 Managed Service5.3.2 Professional Service5.4 Organization Size5.4.1 Small and Medium Enterprises5.4.2 Large Enterprises5.5 End User Industry5.5.1 Retail5.5.2 E-commerce5.5.3 Banking, Financial Services and Insurance (BFSI)5.5.4 Media and Advertising5.5.5 Education5.5.6 Other End-user Industries5.6 Geography5.6.1 North America126.96.36.199 US188.8.131.52 Canada5.6.2 Europe184.108.40.206 UK220.127.116.11 Germany18.104.22.168 France22.214.171.124 Spain126.96.36.199 Rest of Europe5.6.3 Asia Pacific188.8.131.52 China184.108.40.206 Japan220.127.116.11 India18.104.22.168 South Korea22.214.171.124 Rest of Asia-Pacific5.6.4 Latin America5.6.5 Middle East and Africa
6 COMPETITIVE LANDSCAPE6.1 Company Profiles6.1.1 Google LLC6.1.2 Microsoft Corporation6.1.3 Facebook, Inc.6.1.4 Amazon Web Services, Inc6.1.5 IBM Corporation6.1.6 Adobe Systems Incorporated6.1.7 Salesforce.Com Inc.6.1.8 Baidu Inc.6.1.9 Snap Inc.6.1.10 Clarabridge Inc.6.1.11 HootSuite Media Inc.6.1.12 Meltwater News US Inc.6.1.13 Crimson Hexagon Inc.6.1.14 Sprout Social Inc.
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
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