What Do Virtual Assistants Do?.

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What Do Virtual Assistants Do?

A successful virtual assistant is versatile in office services.

A successful virtual assistant is versatile in office services.

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A virtual assistant was known as a home-based secretary until the Internet gained popularity. Keeping up with technology, many virtual assistants run their own businesses while helping other business owners grow. In addition to administrative services, they provide a multitude of tasks including marketing and social media management. A virtual assistant with a strong background and experience in office services can be successful because of the wide array of services he can offer.

Remote Services

A virtual assistant provides office services remotely. Serving local and, sometimes, global clients, a virtual assistant uses a phone, computer and Internet connection to electronically receive instructions and deliver services. Since clients do not pay salaries or benefits, just a fee for completed work, a virtual assistant can only become successful with a strong a marketing strategy to ensure no shortage of work. This could mean working between 14 and 18 hours a day, according to a July 2004 article in "Entrepreneur" magazine.

Social Networking Services

Running a business and keeping up with industry news can be challenging for a business. Virtual assistants use their social networking skills to update their clients' Twitter feeds and other social networking sites, for instance. They help clients stay on top of recent developments and trends in their industries and as a result, help clients connect with other businesses to develop more prospects and customers. Virtual assistants can generate a buzz for their clients without the cost of a private marketing company.

Promotions and Event Planning Services

Virtual assistants can take the pressure off of event planning and presentations. If a client has a deadline to deliver a presentation to an audience, a virtual assistant can develop a presentation, create handouts, set an agenda, promote the client's event on the website and through social networking, and even put together a media kit and press release to get the word out on the business. After the event, the role of the virtual assistant continues as he tracks the progress of the press release and reports feedback on the presentation to the client.

Overseas Presence

Businesses that need an overseas presence without the expense of a foreign office use virtual assistants, which can help them gain customers internationally. A company in India, for example, can hire a virtual assistant in the U.S. And have access to a mailing address, phone, fax and email. The overseas virtual assistant continues to function, drafting documents and serving clients while the office is closed for the day, for around-the-clock service.

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